What is Marketing Strategy? Everything you need to know

What is Marketing Strategy?

In the first place, we should all learn more about the process of marketing strategy and why do we need one? 

Did you ever try to do something without a plan? A clear plan of where do you want to go? And how do you want to go?

Without a plan you’re going nowhere, trust me, and that’s what we call marketing strategy. 

A marketing strategy is referring to the business's overall process plan for reaching potential customers and turning the potential customers and leads into customers of their products or services. A marketing strategy should contain the organization's value proposition, company message, data about target customer demographics and buyer persona, and other high-level elements. A thorough marketing strategy is covering (the four Ps) of marketing we know as product, price, place, and promotion.

marketing strategies vs marketing plans

The marketing strategy is a brief of a marketing plan, which is a written document all about detailing the specific types of marketing activities any company should conduct and contains schedules for rolling out different marketing initiatives.

Marketing strategies must have longer lifespans than the marketing plans because they include value propositions and other essential elements of a company’s brand, which generally hold constant over the long term. And that means, marketing strategies is covering the bigger-picture messaging, while marketing plans describe the logistical details of each specific campaign.

What is the purpose of a marketing strategy?

The real goal of marketing strategy creation is to gain and communicate a possible competitive advantage over other companies by understanding the real needs and wants of its customers. Market search can help chart the efficacy of a given campaign and can assist identify untapped audiences to gain and understand the bottom-line goals and finally increase sales.

Why do I Need a Marketing Strategy?

A marketing strategy is helping any company direct its advertising budget to where it will have the most effective and reflecting impact. There was a study in late 2019 found that companies with a documented marketing strategy were more than 313% likely to report success in their marketing campaigns.

How Does a Marketing Strategy look like?

A marketing strategy should detail the advertising, outreach, and campaigns to be carried out by a company or an organization, including how the firm going to measure the influence of these initiatives. Firms are typically following the "four P's". The marketing plan components and functions include market research to help pricing decisions and new market invasion, tailored messaging that targets some demographics and geographic locations, and platform choice for product and service promotions.

What Does the 4 Ps of marketing in a Marketing Strategy?

The 4 P's are product, price, promotion, and place. These are the main factors that are affected and included in the marketing of a product or service. The 4 P's of marketing could be used while planning a new business organization, evaluating a current offer, or trying to increase sales with the targeted audience or with a new audience. 

Are the Marketing Strategies as same as a Marketing Plan?

As we mentioned before, a Marketing plan is more detailed with timelines and action plans to achieve the marketing strategy which is the bigger picture, future work. 

How to create a successful marketing strategy? 

We’ve been through what is a marketing strategy, And now we’re going to talk about how to create the marketing strategy, to create a successful marketing strategy we need to know what are the components of a marketing strategy. 

marketing strategy components

Every marketing strategy should contain the following components: 

1. Objective.
2. 4Ps.
3. Buyer Persona.
4. SWOT Analysis.
5. Competition.
6. Competition SWOT (Competitive Analysis).
7. Vision, Mission, Values.
8. Goals
9. What To Do.
10. Where to Do.
11. Budget.

And we need to cover every single part of these items we’ve mentioned before, so let’s get started.